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South Downs National Park

Winner of the International Visual Identity Award 2016 – our branding and implementation for South Downs National Park.

South Downs National Park Trust Identity

We created a sub-brand for the South Downs National Park Trust that can be used independently and alongside the South Downs National Park Shared Identity.

South Downs National Park Advertising Campaign

As part of the new visual identity roll out, South Downs National Park asked Peter Anderson Studio to create a small to medium OOH (out-of-home) advertising campaign across the South East of England, aimed at encouraging visitors to the park to change their travel behaviour. The goal of the campaign was to instil conscious, positive environmental action that highlights the unique, individual and compelling assets of the area and communicate that the South Downs experience starts from when a visitor begins their journey to the park using sustainable transport.  The overall campaign needed to be consistent with the mission of the ‘Discover Another Way’ campaign, while staying true to the story of the SDNP Visual Identity.