We were invited by thinkingplace to work with them in rebranding Burnley.
A drab, grey, old-fashioned mill town – it was time to shake off the stereotypical image of Burnley. Our innovative graphic language introduces colour, modernity and movement reflected through a new sequential photographic style.
The big idea is being ‘naturally connected’, illustrated by an evolving animated form. The concept of reaching out and connecting the multi-cultural town centre to its surrounding natural assets has been applied across hoardings, wraps, the Tourist Information Centre, advertising and all other place communication activity.